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Seminar 22th February “Research on Social Businesses and Base of the Pyramid” – PYMED | Grupo de Investigación

Seminar 22th February “Research on Social Businesses and Base of the Pyramid” imparted by Dr. Diego Antonio Bittencourt Marconatto, Universidade do Vale do Rio do Sinos (UNISINOS, Brasil)

In this seminar, Dr. Diego Antonio Bittencourt Marconattopresents his research and papers about the role of social entrepreneurship on the development economy. The Base of the Pyramid (BoP) refers to the 4 billion people who earn annual per capita incomes below $1500, the minimum considered necessary to maintain a decent life. Social entrepreneurs can be a solution to implementing more effective and inclusive innovations. By delivering innovative, technology-based solutions to the BoP, social entrepreneurs enhance the quality of life at the BoP.