Local journalism plays an important role in the shaping of nearby communities, being relevant for participation. However, local media have been especially affected by the crisis of business model. Bearing these trends in mind, this study aims to examine the presence of journalistic roles at the local level and their relationship with sociodemographic characteristics. Specifically, we analyze the most populated Spanish region (Andalusia) as a case study. First, a database of the local news media outlets in Andalusia is developed (n = 214), identifying the main journalistic roles according to their mission statements. Second, we draw upon 10 in-depth interviews with newspaper editors from different organizations across the region. Finally, a multiple linear regression is conducted to determine which sociodemographic variables are related to the existence of media in the Andalusian municipalities, using the official database of the regional population. Results show the existence of differences in the conception of journalistic roles. The preference for an audience approach is noted, but the fulfillment of the roles depends upon factors such as young population or distance to the regional capital. Our study contributes to current discussions on state of local journalism, arguing that precariousness reinforces some professional roles at community service.