The main purpose of the CreaVES Project is to better understand the role that perceptions of social gender stereotypes play in the likelihood that different people act to create different types of enterprises (innovative, sustainable or survival). First, the effect of these gender stereotypes can be expected to be different for women and men, since entrepreneurship is typically associated with a male profile. Additionally, the personal values prioritized by the individual will also influence the type of entrepreneurship to be developed (sustainable, innovative, with growth ambition, survival).
The project has been funded by the Ministry for Science, Innovation and Universities with grant number: PID2024-158313NB-I00
The project duration is four years. It has been started in September 2025 and will be ended on August 2029
Follow-up of GEM-identified potential entrepreneurs over a 3-year period
The project is led by Profs. Francisco Liñán & Inmaculada Jaén, together with other members of the E&I research group
Dr. Ute Stepahn -Prof. of Entrepreneurship at King’s College London- and Susana C. Santos -Assoc. Prof. of Entrepreneurship at Florida State University- collaborate in the project
From a methodological point of view, it is more ambitious than most of the empirical studies conducted so far on entrepreneurship, which are still crosssectional. A longitudinal study will be carried out on a large sample of potential entrepreneurs (people with a firm intention to start a venture). The empirical study will consist of a 36-month follow-up of adults who expressed this intention in the last data collection of the GEM Spain project (Global Entrepreneurship Monitor).
The CreaVES project will contribute significantly to the advancement of knowledge on entrepreneurship and gender. Specifically, it will provide a better understanding of the action mechanisms of social gender stereotypes that hinder female entrepreneurship.
In addition, it will make it possible to understand the differential effects of these stereotypes on women depending on the type of project to be launched (according to its degree of innovation and/or sustainability). Greater knowledge of these relationships will make it possible to identify the types of projects and entrepreneurs requiring greater support to overcome the negative effect of gender stereotypes on actual new venture creation . Finally, through the combination of sex (female/male) and PVs, several profiles will be identified having a greater or lesser propensity to actually start a venture. This will contribute to advancing knowledge about the different profiles and conditions for entrepreneurship and their propensity to create different types of ventures.