This week our members working on MIDAS Project on Marketing 5.0 Automation attended a meeting at BusinessGo headquarters. This meeting was arranged because of the visit by a CDTI inspector in order to check the deliverables given earlier last year and give an update on the project’s progress by presenting both, the company’s and the developers’ vision on it.
MIDAS is a project to develop a Mautic Plugin to optimise and automate a company’s marketing team workflow and improve their vision on their potential clients and the products and services that they offer. This is an innovative proposal, as we are making use of Software Product Lines in a Marketing 5.0 environment. All of this is achieved by using feature models and analysing statistics through AI clustering using Tensorflow.
The meeting resulted on an agreement that the project is on the right track and it should be ready to go by early Q3 this year.