At MadresUP, we use cookies and similar technologies to enhance user browsing experience, provide personalized content, and analyze website traffic. This cookie policy explains what cookies are, how we use them, and how you can manage them.

1. What are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They allow the site to remember your actions and preferences (such as language or login details) over a period of time, so you don’t have to re-enter them every time you return to the site or navigate from one page to another.

2. Types of Cookies We Use

On our website, we use the following types of cookies:

• Essential Cookies: These cookies are necessary for the proper functioning of the website and cannot be disabled in our systems. They are usually set only in response to actions you take, such as adjusting your privacy preferences, logging in, or filling out forms.

• Preference Cookies: These cookies allow the website to remember information that changes how the site behaves or looks, such as your preferred language or the region you are in.

• Analytics Cookies: These cookies help us count visits and traffic sources so we can measure and improve the performance of our website. We use Google Analytics 4 for this purpose, which collects information anonymously to provide reports on how users interact with our website. Google Analytics 4 uses first-party cookies to collect data, including but not limited to IP address, visit duration, pages visited, and device used. This data is stored anonymously and is not shared with third parties.

• Marketing Cookies: These cookies are used to track visitors across websites and display ads relevant to the user.

3. Google Analytics 4

We use Google Analytics 4 to analyze our website traffic. Google Analytics 4 provides us with anonymous data about how users interact with our website, helping us identify the most visited sections and improve their functionality.

Google Analytics collects data anonymously and does not share personal information with third parties. For more details on how Google handles privacy and cookies, you can review their Privacy Policy and Cookie Policy.

4. How Can You Manage Cookies?

When you visit our website for the first time, we provide you with the option to accept or reject cookies that are not strictly necessary. You can also manage your cookie preferences at any time through the cookie settings panel available on our website.

Additionally, you can adjust your browser settings to block or delete cookies. Below are links to manage cookies in the most popular browsers:

• Google Chrome: Chrome Cookie Settings
• Mozilla Firefox: Firefox Cookie Settings
• Microsoft Edge: Edge Cookie Settings
• Safari: Safari Cookie Settings

Please note that if you choose to disable certain cookies, some website functionalities may not work properly.

5. Changes to the Cookie Policy

We reserve the right to update this cookie policy at any time, so we recommend reviewing it periodically. Any changes will be effective upon their publication on our website.

6. Contact

If you have any questions about this cookie policy, you can contact us at madresup@us.es.