{"id":1953,"date":"2026-05-02T19:34:24","date_gmt":"2026-05-02T17:34:24","guid":{"rendered":"https:\/\/grupo.us.es\/iroacamm\/?page_id=1953"},"modified":"2026-05-02T19:42:06","modified_gmt":"2026-05-02T17:42:06","slug":"alexandre-duarte","status":"publish","type":"page","link":"https:\/\/grupo.us.es\/iroacamm\/alexandre-duarte\/","title":{"rendered":"Alexandre Duarte"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1953\" class=\"elementor elementor-1953\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7c227 e-flex e-con-boxed e-con e-parent\" data-id=\"9f7c227\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8a0a9 elementor-widget elementor-widget-spacer\" data-id=\"8c8a0a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e52e969 e-flex e-con-boxed e-con e-parent\" data-id=\"e52e969\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bde652d e-con-full e-flex e-con e-child\" data-id=\"bde652d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7585cab elementor-widget elementor-widget-image\" data-id=\"7585cab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"748\" height=\"748\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2026\/05\/alexandre.jpeg\" class=\"attachment-full size-full wp-image-1955\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2026\/05\/alexandre.jpeg 748w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2026\/05\/alexandre-300x300.jpeg 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2026\/05\/alexandre-150x150.jpeg 150w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c480e84 elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"c480e84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ph.D. Alexandre Duarte<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215d987 elementor-widget elementor-widget-heading\" data-id=\"215d987\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Profesor contratado<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ea740 elementor-widget elementor-widget-heading\" data-id=\"51ea740\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Universidade Nova de Lisboa<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f23a87 elementor-widget elementor-widget-text-editor\" data-id=\"0f23a87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>alexandreduarte@fcsh.unl.pt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbc84c elementor-widget elementor-widget-spacer\" data-id=\"0bbc84c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-978b3da e-grid e-con-full e-con e-child\" data-id=\"978b3da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a16edc5 e-transform elementor-widget elementor-widget-image\" data-id=\"a16edc5\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/orcid.org\/0000-0002-2665-864X\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg.png\" class=\"attachment-large size-large wp-image-1355\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg.png 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg-150x150.png 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef76aaa e-transform elementor-widget elementor-widget-image\" data-id=\"ef76aaa\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.scopus.com\/authid\/detail.uri?authorId=57226069317\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/descarga.png\" class=\"attachment-large size-large wp-image-1363\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/descarga.png 256w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/descarga-150x150.png 150w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfbe41 e-transform elementor-widget elementor-widget-image\" data-id=\"6dfbe41\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dialnet.unirioja.es\/servlet\/autor?codigo=5404419\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo.png\" class=\"attachment-large size-large wp-image-1362\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo.png 400w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa16368 e-transform elementor-widget elementor-widget-image\" data-id=\"aa16368\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/scholar.google.pt\/citations?user=g3V8bNsAAAAJ&#038;hl=pt-BR&#038;scioq=brand+equity\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-1024x1024.png\" class=\"attachment-large size-large wp-image-1360\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-1024x1024.png 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-150x150.png 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-768x768.png 768w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a7ead e-transform elementor-widget elementor-widget-image\" data-id=\"74a7ead\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.researchgate.net\/profile\/Alexandre-Duarte-13\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-1024x1024.png\" class=\"attachment-large size-large wp-image-1358\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-1024x1024.png 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-150x150.png 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-768x768.png 768w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390e262 e-transform elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"390e262\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webofscience.com\/wos\/author\/record\/E-5845-2010\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/wos-removebg-preview.png\" class=\"attachment-large size-large wp-image-1361\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/wos-removebg-preview.png 225w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/wos-removebg-preview-150x150.png 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5df997 e-con-full e-flex e-con e-child\" data-id=\"d5df997\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771bcfe elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"771bcfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ph.D. Alexandre Duarte<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626e90a elementor-widget elementor-widget-text-editor\" data-id=\"626e90a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Con un doctorado en Ciencias de la Comunicaci\u00f3n (especializaci\u00f3n en Comunicaci\u00f3n Organizacional y Estrat\u00e9gica) por la Universidad de Minho, Alexandre Duarte es Profesor en la Universidade Nova de Lisboa, investigador en ICNOVA\/UNL y Profesor Invitado en la Universidad Cat\u00f3lica de Portugal, donde coordina los Posgrados en Comunicaci\u00f3n y Creatividad Publicitaria, y Dise\u00f1o de Servicios. Tras haber trabajado como redactor creativo s\u00e9nior en varias agencias de publicidad multinacionales durante m\u00e1s de 20 a\u00f1os, fue Tutor de la Young Marketers Academy del Festival EUROBEST, CEO de RESTART &#8211; Instituto de Artes y Creatividad, y asesor de SUPERBRANDS Portugal. Entre 2016 y 2022 fue miembro del Consejo de Administraci\u00f3n de EDCOM &#8211; Instituto Europeo para la Educaci\u00f3n en Comunicaciones Comerciales y, desde 2024, asume el cargo de Coordinador del Grupo de Trabajo de Publicidad de la Asociaci\u00f3n Portuguesa de Ciencias de la Comunicaci\u00f3n &#8211; SOPCOM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ad780 elementor-widget elementor-widget-text-editor\" data-id=\"22ad780\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Holding a PhD in Communication Sciences (specialization in Organizational and Strategic communications) from the University of Minho, Alexandre Duarte is a Professor at Universidade Nova de Lisboa, a researcher at ICNOVA\/UNL, and an Invited Professor at the Catholic University of Portugal, where he coordinates the Postgraduate Courses in Communication and Advertising Creativity, and Service Design. <\/em><em>Having worked as a senior creative copywriter in several multinational advertising agencies for more than 20 years, he was a Tutor of the Young Marketers Academy of the EUROBEST Festival, CEO of RESTART &#8211; Institute of Arts and Creativity, and advisor to SUPERBRANDS Portugal. <\/em><em>Between 2016 and 2022, he served as a Board Member of EDCOM &#8211; European Institute for Commercial Communications Education, and since 2024, he has taken on the role of Coordinator for the Advertising Working Group of the Portuguese Association of Communication Sciences &#8211; SOPCOM.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea56fef e-con-full e-flex e-con e-child\" data-id=\"ea56fef\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-271873a elementor-widget elementor-widget-text-editor\" data-id=\"271873a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00daLTIMAS PUBLICACIONES<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efd293 elementor-widget elementor-widget-shortcode\" data-id=\"2efd293\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">        <div class=\"spf-container\" data-order=\"desc\">\n            <div class=\"spf-publication-list\">\n                                                        <article class=\"spf-publication-item\">\n                        <header class=\"spf-item-header\">\n                            <h3 class=\"spf-item-title\">\n                                <a href=\"https:\/\/scholar.google.com\/citations?view_op=view_citation&#038;hl=en&#038;oe=ASCII&#038;user=g3V8bNsAAAAJ&#038;pagesize=100&#038;sortby=pubdate&#038;citation_for_view=g3V8bNsAAAAJ:pqnbT2bcN3wC\" target=\"_blank\" rel=\"noopener noreferrer\">\n                                    How artificial intelligence is changing organizations: Portuguese CEOs\u2019 perspective                                <\/a>\n                            <\/h3>\n                            <div class=\"spf-item-meta\">\n                                <span class=\"spf-authors\">A Duarte, P Dias<\/span>\n                                <span class=\"spf-journal\">Journal of Communication Management 30 (2), 217-234, 2026<\/span>\n                            <\/div>\n                        <\/header>\n                                                <footer class=\"spf-item-footer\">\n                            <span class=\"spf-year\">2026<\/span>\n                        <\/footer>\n                    <\/article>\n                            <\/div>\n\n                            <div class=\"spf-more-link-wrapper\">\n                    <a href=\"https:\/\/scholar.google.com\/citations?hl=en&#038;user=g3V8bNsAAAAJ&#038;view_op=list_works&#038;sortby=pubdate\"\n                       class=\"spf-button\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        View All Publications                    <\/a>\n                <\/div>\n                    <\/div>\n        \n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ph.D. Alexandre Duarte Profesor contratado Universidade Nova de Lisboa alexandreduarte@fcsh.unl.pt Ph.D. Alexandre Duarte Con un doctorado en Ciencias de la Comunicaci\u00f3n (especializaci\u00f3n en Comunicaci\u00f3n Organizacional y Estrat\u00e9gica) por la Universidad de Minho, Alexandre Duarte es Profesor en la Universidade Nova de Lisboa, investigador en ICNOVA\/UNL y Profesor Invitado en la Universidad Cat\u00f3lica de Portugal, donde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1953","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/pages\/1953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/comments?post=1953"}],"version-history":[{"count":7,"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/pages\/1953\/revisions"}],"predecessor-version":[{"id":1961,"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/pages\/1953\/revisions\/1961"}],"wp:attachment":[{"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/media?parent=1953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}