

{"id":1617,"date":"2025-12-20T13:38:02","date_gmt":"2025-12-20T12:38:02","guid":{"rendered":"https:\/\/grupo.us.es\/iroacamm\/?page_id=1617"},"modified":"2026-01-19T13:21:56","modified_gmt":"2026-01-19T12:21:56","slug":"jonatan-camacho-escobar","status":"publish","type":"page","link":"https:\/\/grupo.us.es\/iroacamm\/jonatan-camacho-escobar\/","title":{"rendered":"Jonat\u00e1n Camacho-Escobar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1617\" class=\"elementor elementor-1617\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7c227 e-flex e-con-boxed e-con e-parent\" data-id=\"9f7c227\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8a0a9 elementor-widget elementor-widget-spacer\" data-id=\"8c8a0a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e52e969 e-flex e-con-boxed e-con e-parent\" data-id=\"e52e969\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bde652d e-con-full e-flex e-con e-child\" data-id=\"bde652d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7585cab elementor-widget elementor-widget-image\" data-id=\"7585cab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1235\" height=\"1235\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/jonatan.jpg\" class=\"attachment-full size-full wp-image-1767\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/jonatan.jpg 1235w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/jonatan-300x300.jpg 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/jonatan-1024x1024.jpg 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/jonatan-150x150.jpg 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/jonatan-768x768.jpg 768w\" sizes=\"(max-width: 1235px) 100vw, 1235px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c480e84 elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"c480e84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ph.D. st. Jonat\u00e1n Camacho-Escobar<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215d987 elementor-widget elementor-widget-heading\" data-id=\"215d987\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Profesor invitado<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ea740 elementor-widget elementor-widget-heading\" data-id=\"51ea740\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">UNIVERSIDADE DA CORU\u00d1A<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f23a87 elementor-widget elementor-widget-text-editor\" data-id=\"0f23a87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"mailto:joncamesc@alum.us.es\" target=\"_blank\" rel=\"noopener\">joncamesc@alum.us.es<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f365cdd elementor-widget elementor-widget-spacer\" data-id=\"f365cdd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-978b3da e-grid e-con-full e-con e-child\" data-id=\"978b3da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a16edc5 e-transform elementor-widget elementor-widget-image\" data-id=\"a16edc5\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/orcid.org\/0009-0007-3352-2955\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg.png\" class=\"attachment-large size-large wp-image-1355\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg.png 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg-150x150.png 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390e262 e-transform elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"390e262\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webofscience.com\/wos\/author\/record\/E-5845-2010\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/wos-removebg-preview.png\" class=\"attachment-large size-large wp-image-1361\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/wos-removebg-preview.png 225w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/wos-removebg-preview-150x150.png 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef76aaa e-transform elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"ef76aaa\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.scopus.com\/authid\/detail.uri?authorId=55580687600\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/descarga.png\" class=\"attachment-large size-large wp-image-1363\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/descarga.png 256w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/descarga-150x150.png 150w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfbe41 e-transform elementor-widget elementor-widget-image\" data-id=\"6dfbe41\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dialnet.unirioja.es\/servlet\/autor?codigo=4455716\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo.png\" class=\"attachment-large size-large wp-image-1362\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo.png 400w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa16368 e-transform elementor-widget elementor-widget-image\" data-id=\"aa16368\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/scholar.google.com\/citations?user=E6n96NUAAAAJ&#038;hl=es\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-1024x1024.png\" class=\"attachment-large size-large wp-image-1360\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-1024x1024.png 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-150x150.png 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-768x768.png 768w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a7ead e-transform elementor-widget elementor-widget-image\" data-id=\"74a7ead\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.researchgate.net\/profile\/Jonatan-Camacho-Escobar-2\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-1024x1024.png\" class=\"attachment-large size-large wp-image-1358\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-1024x1024.png 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-150x150.png 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-768x768.png 768w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5df997 e-con-full e-flex e-con e-child\" data-id=\"d5df997\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771bcfe elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"771bcfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ph.D. st. Jonat\u00e1n Camacho-Escobar<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626e90a elementor-widget elementor-widget-text-editor\" data-id=\"626e90a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Doctorando en el Programa Interuniversitario en Comunicaci\u00f3n: Universidades de Sevilla, Huelva, C\u00e1diz y M\u00e1laga. L\u00ednea de Publicidad y Relaciones P\u00fablicas, en lo referente al\u00a0<i>merchandising<\/i>\u00a0en el\u00a0<i>retailing.<\/i>\u00a0Licenciado en Publicidad y Relaciones P\u00fablicas (Universidad de Sevilla), Estudios superiores en\u00a0<i>Fashion Retail<\/i>\u00a0(IED) y Experto en RR.PP., Visual\u00a0<i>Merchandising\u00a0<\/i>y Estilismo (Universidad Complutense de Madrid). Desarrollo mi carrera profesional como\u00a0<i>Merchandiser<\/i>\u00a0Internacional en el sector\u00a0<i>fashion retail<\/i>\u00a0en m\u00e1s de 60 pa\u00edses, labor que compagino con la direcci\u00f3n creativa de mi marca de moda: De los Aires. A nivel docente soy profesor invitado en Universidade da Coru\u00f1a y Universidad de Sevilla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea56fef e-con-full e-flex e-con e-child\" data-id=\"ea56fef\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-271873a elementor-widget elementor-widget-text-editor\" data-id=\"271873a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00daLTIMAS PUBLICACIONES<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efd293 elementor-widget elementor-widget-shortcode\" data-id=\"2efd293\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">        <div class=\"spf-container\" data-order=\"desc\">\n            <div class=\"spf-publication-list\">\n                                                        <article class=\"spf-publication-item\">\n                        <header class=\"spf-item-header\">\n                            <h3 class=\"spf-item-title\">\n                                <a href=\"https:\/\/scholar.google.com\/citations?view_op=view_citation&#038;hl=en&#038;oe=ASCII&#038;user=E6n96NUAAAAJ&#038;pagesize=100&#038;sortby=pubdate&#038;citation_for_view=E6n96NUAAAAJ:Y0pCki6q_DkC\" target=\"_blank\" rel=\"noopener noreferrer\">\n                                    Activismo corporativo y narrativa sostenible en la industria de la moda: autenticidad, resistencia y coherencia transmedia. El caso de Stella McCartney                                <\/a>\n                            <\/h3>\n                            <div class=\"spf-item-meta\">\n                                <span class=\"spf-authors\">M Salinas-V\u00e1zquez, J Camacho-Escobar, C S\u00e1enz-Torralba<\/span>\n                                <span class=\"spf-journal\">III Jornadas de Activismo Corporativo. Universitat de Barcelona (Espa\u00f1a), 2026<\/span>\n                            <\/div>\n                        <\/header>\n                                                <footer class=\"spf-item-footer\">\n                            <span class=\"spf-year\">2026<\/span>\n                        <\/footer>\n                    <\/article>\n                            <\/div>\n\n                            <div class=\"spf-more-link-wrapper\">\n                    <a href=\"https:\/\/scholar.google.com\/citations?hl=en&#038;user=E6n96NUAAAAJ&#038;view_op=list_works&#038;sortby=pubdate\"\n                       class=\"spf-button\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        View All Publications                    <\/a>\n                <\/div>\n                    <\/div>\n        \n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ph.D. st. Jonat\u00e1n Camacho-Escobar Profesor invitado UNIVERSIDADE DA CORU\u00d1A joncamesc@alum.us.es Ph.D. st. Jonat\u00e1n Camacho-Escobar Doctorando en el Programa Interuniversitario en Comunicaci\u00f3n: Universidades de Sevilla, Huelva, C\u00e1diz y M\u00e1laga. L\u00ednea de Publicidad y Relaciones P\u00fablicas, en lo referente al\u00a0merchandising\u00a0en el\u00a0retailing.\u00a0Licenciado en Publicidad y Relaciones P\u00fablicas (Universidad de Sevilla), Estudios superiores en\u00a0Fashion Retail\u00a0(IED) y Experto en RR.PP., [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1617","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jonat\u00e1n Camacho-Escobar - SEJ624: International Research of Advertising, Communication and Marketing Mix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupo.us.es\/iroacamm\/jonatan-camacho-escobar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jonat\u00e1n Camacho-Escobar - SEJ624: International Research of Advertising, Communication and Marketing Mix\" \/>\n<meta property=\"og:description\" content=\"Ph.D. st. 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