{"id":1543,"date":"2025-12-20T12:23:59","date_gmt":"2025-12-20T11:23:59","guid":{"rendered":"https:\/\/grupo.us.es\/iroacamm\/?page_id=1543"},"modified":"2025-12-22T09:50:37","modified_gmt":"2025-12-22T08:50:37","slug":"fatima-rodriguez-garcia","status":"publish","type":"page","link":"https:\/\/grupo.us.es\/iroacamm\/fatima-rodriguez-garcia\/","title":{"rendered":"F\u00e1tima Rodr\u00edguez-Garc\u00eda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1543\" class=\"elementor elementor-1543\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7c227 e-flex e-con-boxed e-con e-parent\" data-id=\"9f7c227\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8a0a9 elementor-widget elementor-widget-spacer\" data-id=\"8c8a0a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e52e969 e-flex e-con-boxed e-con e-parent\" data-id=\"e52e969\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bde652d e-con-full e-flex e-con e-child\" data-id=\"bde652d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7585cab elementor-widget elementor-widget-image\" data-id=\"7585cab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/frg.jpg\" class=\"attachment-full size-full wp-image-1545\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/frg.jpg 1000w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/frg-300x300.jpg 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/frg-150x150.jpg 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/frg-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c480e84 elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"c480e84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ph.D. F\u00e1tima Rodr\u00edguez-Garc\u00eda<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215d987 elementor-widget elementor-widget-heading\" data-id=\"215d987\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Profesora<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ea740 elementor-widget elementor-widget-heading\" data-id=\"51ea740\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Centro Universitario San Isidoro, adscrito a la Universidad Pablo de Olavide<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f23a87 elementor-widget elementor-widget-text-editor\" data-id=\"0f23a87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"mailto:frodriguez@centrosanisidoro.es\" target=\"_blank\" rel=\"noopener\">frodriguez@centrosanisidoro.es<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-585db33 elementor-widget elementor-widget-spacer\" data-id=\"585db33\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-978b3da e-grid e-con-full e-con e-child\" data-id=\"978b3da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a16edc5 e-transform elementor-widget elementor-widget-image\" data-id=\"a16edc5\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/orcid.org\/0000-0001-5524-4780\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg.png\" class=\"attachment-large size-large wp-image-1355\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg.png 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg-150x150.png 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390e262 e-transform elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"390e262\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webofscience.com\/wos\/author\/record\/E-5845-2010\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/wos-removebg-preview.png\" class=\"attachment-large size-large wp-image-1361\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/wos-removebg-preview.png 225w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/wos-removebg-preview-150x150.png 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef76aaa e-transform elementor-widget elementor-widget-image\" data-id=\"ef76aaa\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.scopus.com\/authid\/detail.uri?authorId=59377121000\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/descarga.png\" class=\"attachment-large size-large wp-image-1363\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/descarga.png 256w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/descarga-150x150.png 150w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfbe41 e-transform elementor-widget elementor-widget-image\" data-id=\"6dfbe41\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dialnet.unirioja.es\/servlet\/autor?codigo=6319206\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo.png\" class=\"attachment-large size-large wp-image-1362\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo.png 400w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa16368 e-transform elementor-widget elementor-widget-image\" data-id=\"aa16368\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/scholar.google.com\/citations?user=sSgeKh8AAAAJ&#038;hl=en\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-1024x1024.png\" class=\"attachment-large size-large wp-image-1360\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-1024x1024.png 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-150x150.png 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-768x768.png 768w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a7ead e-transform elementor-widget elementor-widget-image\" data-id=\"74a7ead\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.researchgate.net\/profile\/Fatima-Rodriguez-Garcia\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-1024x1024.png\" class=\"attachment-large size-large wp-image-1358\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-1024x1024.png 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-150x150.png 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-768x768.png 768w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5df997 e-con-full e-flex e-con e-child\" data-id=\"d5df997\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771bcfe elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"771bcfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ph.D. F\u00e1tima Rodr\u00edguez-Garc\u00eda<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626e90a elementor-widget elementor-widget-text-editor\" data-id=\"626e90a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Doctora en Comunicaci\u00f3n por las universidades de C\u00e1diz, M\u00e1laga, Sevilla y Huelva, y licenciada en Publicidad y Relaciones P\u00fablicas por la Universidad de Sevilla. <\/span><span style=\"font-weight: 400;\">Desde 2002 ha desarrollado una trayectoria profesional consolidada en el \u00e1mbito de la comunicaci\u00f3n, vinculada a la direcci\u00f3n creativa y la comunicaci\u00f3n estrat\u00e9gica. En 2004 fund\u00f3 Anagrama Comunicaci\u00f3n &amp; Marketing, empresa de la que fue directora creativa hasta 2023.\u00a0<\/span><span style=\"font-weight: 400;\">Ejerce la docencia universitaria desde 2004. Se incorpor\u00f3 como profesora externa al Centro Universitario San Isidoro, adscrito a la Universidad Pablo de Olavide, en 2016 y como PDI a tiempo completo desde 2023, impartiendo asignaturas relacionadas con la estrategia publicitaria, la planificaci\u00f3n de medios, el entorno digital y la comunicaci\u00f3n estrat\u00e9gica.\u00a0<\/span><span style=\"font-weight: 400;\">Su tesis doctoral se centr\u00f3 en la comunicaci\u00f3n del vino con DOP de Andaluc\u00eda, analizando las estrategias ling\u00fc\u00edsticas del etiquetado como dispositivos persuasivos mediante un enfoque metodol\u00f3gico multimodal. Asimismo, desarrolla otras l\u00edneas de investigaci\u00f3n vinculadas al discurso persuasivo, la comunicaci\u00f3n estrat\u00e9gica, la innovaci\u00f3n docente, la publicidad responsable y el impacto de los entornos digitales en la construcci\u00f3n de marca y la responsabilidad social corporativa. Es revisora en revistas indexadas en Scopus y JCR.<\/span><\/p><p><br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea56fef e-con-full e-flex e-con e-child\" data-id=\"ea56fef\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-271873a elementor-widget elementor-widget-text-editor\" data-id=\"271873a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00daLTIMAS PUBLICACIONES<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efd293 elementor-widget elementor-widget-shortcode\" data-id=\"2efd293\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">        <div class=\"spf-container\" data-order=\"desc\">\n            <div class=\"spf-publication-list\">\n                                                        <article class=\"spf-publication-item\">\n                        <header class=\"spf-item-header\">\n                            <h3 class=\"spf-item-title\">\n                                <a href=\"https:\/\/scholar.google.com\/citations?view_op=view_citation&#038;hl=en&#038;oe=ASCII&#038;user=sSgeKh8AAAAJ&#038;pagesize=100&#038;sortby=pubdate&#038;citation_for_view=sSgeKh8AAAAJ:roLk4NBRz8UC\" target=\"_blank\" rel=\"noopener noreferrer\">\n                                    Sexualizaci\u00f3n de influencers virtuales femeninas como recurso de marketing digital. Una mirada a Virtual Humans entre la generaci\u00f3n Z                                <\/a>\n                            <\/h3>\n                            <div class=\"spf-item-meta\">\n                                <span class=\"spf-authors\">P Mart\u00edn-Ramallal, JP Micaletto-Belda, F Rodr\u00edguez-Garc\u00eda<\/span>\n                                <span class=\"spf-journal\">Vivat Academia 159, 1-25, 2026<\/span>\n                            <\/div>\n                        <\/header>\n                                                <footer class=\"spf-item-footer\">\n                            <span class=\"spf-year\">2026<\/span>\n                        <\/footer>\n                    <\/article>\n                            <\/div>\n\n                            <div class=\"spf-more-link-wrapper\">\n                    <a href=\"https:\/\/scholar.google.com\/citations?hl=en&#038;user=sSgeKh8AAAAJ&#038;view_op=list_works&#038;sortby=pubdate\"\n                       class=\"spf-button\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        View All Publications                    <\/a>\n                <\/div>\n                    <\/div>\n        \n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ph.D. F\u00e1tima Rodr\u00edguez-Garc\u00eda Profesora Centro Universitario San Isidoro, adscrito a la Universidad Pablo de Olavide frodriguez@centrosanisidoro.es Ph.D. F\u00e1tima Rodr\u00edguez-Garc\u00eda Doctora en Comunicaci\u00f3n por las universidades de C\u00e1diz, M\u00e1laga, Sevilla y Huelva, y licenciada en Publicidad y Relaciones P\u00fablicas por la Universidad de Sevilla. Desde 2002 ha desarrollado una trayectoria profesional consolidada en el \u00e1mbito de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1543","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/pages\/1543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/comments?post=1543"}],"version-history":[{"count":11,"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/pages\/1543\/revisions"}],"predecessor-version":[{"id":1786,"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/pages\/1543\/revisions\/1786"}],"wp:attachment":[{"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/media?parent=1543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}