

{"id":1335,"date":"2025-12-14T19:34:48","date_gmt":"2025-12-14T18:34:48","guid":{"rendered":"https:\/\/grupo.us.es\/iroacamm\/?page_id=1335"},"modified":"2025-12-22T09:50:43","modified_gmt":"2025-12-22T08:50:43","slug":"gloria-jimenez-marin","status":"publish","type":"page","link":"https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/","title":{"rendered":"Gloria Jim\u00e9nez-Mar\u00edn"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1335\" class=\"elementor elementor-1335\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7c227 e-flex e-con-boxed e-con e-parent\" data-id=\"9f7c227\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8a0a9 elementor-widget elementor-widget-spacer\" data-id=\"8c8a0a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e52e969 e-flex e-con-boxed e-con e-parent\" data-id=\"e52e969\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bde652d e-con-full e-flex e-con e-child\" data-id=\"bde652d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7585cab elementor-widget elementor-widget-image\" data-id=\"7585cab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"546\" height=\"546\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/gjm-unl-copia.jpg\" class=\"attachment-full size-full wp-image-1438\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/gjm-unl-copia.jpg 546w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/gjm-unl-copia-300x300.jpg 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/gjm-unl-copia-150x150.jpg 150w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c480e84 elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"c480e84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ph.D. Gloria Jim\u00e9nez-Mar\u00edn<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215d987 elementor-widget elementor-widget-heading\" data-id=\"215d987\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Catedr\u00e1tica<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ea740 elementor-widget elementor-widget-heading\" data-id=\"51ea740\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">UNIVERSIDAD DE SEVILLA<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f23a87 elementor-widget elementor-widget-text-editor\" data-id=\"0f23a87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"mailto:gloria_jiemenez@us.es\" target=\"_blank\" rel=\"noopener\">gloria_jiemenez@us.es<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbc84c elementor-widget elementor-widget-spacer\" data-id=\"0bbc84c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-978b3da e-grid e-con-full e-con e-child\" data-id=\"978b3da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a16edc5 e-transform elementor-widget elementor-widget-image\" data-id=\"a16edc5\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/orcid.org\/0000-0003-0252-3975\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg.png\" class=\"attachment-large size-large wp-image-1355\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg.png 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg-150x150.png 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ORCID_iD.svg-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390e262 e-transform elementor-widget elementor-widget-image\" data-id=\"390e262\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webofscience.com\/wos\/author\/record\/E-5845-2010\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/wos-removebg-preview.png\" class=\"attachment-large size-large wp-image-1361\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/wos-removebg-preview.png 225w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/wos-removebg-preview-150x150.png 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef76aaa e-transform elementor-widget elementor-widget-image\" data-id=\"ef76aaa\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.scopus.com\/authid\/detail.uri?authorId=55580687600\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/descarga.png\" class=\"attachment-large size-large wp-image-1363\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/descarga.png 256w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/descarga-150x150.png 150w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfbe41 e-transform elementor-widget elementor-widget-image\" data-id=\"6dfbe41\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dialnet.unirioja.es\/servlet\/autor?codigo=1789798\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo.png\" class=\"attachment-large size-large wp-image-1362\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo.png 400w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/dialnet-logo-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa16368 e-transform elementor-widget elementor-widget-image\" data-id=\"aa16368\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/scholar.google.es\/citations?hl=es&#038;authuser=1&#038;user=pNLUjXUAAAAJ\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-1024x1024.png\" class=\"attachment-large size-large wp-image-1360\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-1024x1024.png 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-150x150.png 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg-768x768.png 768w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/Google_Scholar_logo.svg.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a7ead e-transform elementor-widget elementor-widget-image\" data-id=\"74a7ead\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.researchgate.net\/profile\/Gloria-Jimenez-Marin\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-1024x1024.png\" class=\"attachment-large size-large wp-image-1358\" alt=\"\" srcset=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-1024x1024.png 1024w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-300x300.png 300w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-150x150.png 150w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg-768x768.png 768w, https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/ResearchGate_icon_SVG.svg.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5df997 e-con-full e-flex e-con e-child\" data-id=\"d5df997\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771bcfe elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"771bcfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ph.D. Gloria Jim\u00e9nez-Mar\u00edn<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626e90a elementor-widget elementor-widget-text-editor\" data-id=\"626e90a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es la IP del grupo PAIDI SEJ624 \u2013 International Research of Advertising, Communication and Marketing Mix, de la Universidad de Sevilla. Catedr\u00e1tica de Comunicaci\u00f3n Audiovisual y Publicidad en la US, se doctor\u00f3 en el programa Proceso de la Comunicaci\u00f3n y cuenta con dos licenciaturas en su formaci\u00f3n acad\u00e9mica: Periodismo y Publicidad y Relaciones P\u00fablicas, adem\u00e1s de varios m\u00e1steres con especializaci\u00f3n. Ha ejercido su labor docente en diferentes universidades espa\u00f1olas, entre las que se encuentran la Universidad de C\u00e1diz, la Universidad de Huelva o la Universitat Oberta de Catalunya. A nivel internacional, ha sido profesora invitada en la University of California Berkeley, la Glasgow Caledonian University, en la Universidade da Madeira, la K. University of Lublin o la Mykolas Romeris University, entre otras. Actualmente, es directora de la revista cient\u00edfica internacional IROCAMM y miembro de la Academia de la Publicidad. En su quehacer profesional destaca como socia fundadora de varias empresas y proyectos de comunicaci\u00f3n, adem\u00e1s de su labor en medios impresos y audiovisuales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea56fef e-con-full e-flex e-con e-child\" data-id=\"ea56fef\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-271873a elementor-widget elementor-widget-text-editor\" data-id=\"271873a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00daLTIMAS PUBLICACIONES<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efd293 elementor-widget elementor-widget-shortcode\" data-id=\"2efd293\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">        <div class=\"spf-container\" data-order=\"desc\">\n            <div class=\"spf-publication-list\">\n                                                        <article class=\"spf-publication-item\">\n                        <header class=\"spf-item-header\">\n                            <h3 class=\"spf-item-title\">\n                                <a href=\"https:\/\/scholar.google.com\/citations?view_op=view_citation&#038;hl=en&#038;oe=ASCII&#038;user=pNLUjXUAAAAJ&#038;pagesize=100&#038;sortby=pubdate&#038;citation_for_view=pNLUjXUAAAAJ:jgBuDB5drN8C\" target=\"_blank\" rel=\"noopener noreferrer\">\n                                    Relaciones entre publicidad, moda y consumo: Una aproximaci\u00f3n exploratoria                                <\/a>\n                            <\/h3>\n                            <div class=\"spf-item-meta\">\n                                <span class=\"spf-authors\">G Jim\u00e9nez-Mar\u00edn, A Duarte, A Riva-Sainz<\/span>\n                                <span class=\"spf-journal\">Revista Internacional de Publicidad, Cultura de Consumo y Marcas 1, 1-19, 2026<\/span>\n                            <\/div>\n                        <\/header>\n                                                <footer class=\"spf-item-footer\">\n                            <span class=\"spf-year\">2026<\/span>\n                        <\/footer>\n                    <\/article>\n                            <\/div>\n\n                            <div class=\"spf-more-link-wrapper\">\n                    <a href=\"https:\/\/scholar.google.com\/citations?hl=en&#038;user=pNLUjXUAAAAJ&#038;view_op=list_works&#038;sortby=pubdate\"\n                       class=\"spf-button\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        View All Publications                    <\/a>\n                <\/div>\n                    <\/div>\n        \n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ph.D. Gloria Jim\u00e9nez-Mar\u00edn Catedr\u00e1tica UNIVERSIDAD DE SEVILLA gloria_jiemenez@us.es Ph.D. Gloria Jim\u00e9nez-Mar\u00edn Es la IP del grupo PAIDI SEJ624 \u2013 International Research of Advertising, Communication and Marketing Mix, de la Universidad de Sevilla. Catedr\u00e1tica de Comunicaci\u00f3n Audiovisual y Publicidad en la US, se doctor\u00f3 en el programa Proceso de la Comunicaci\u00f3n y cuenta con dos licenciaturas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1335","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gloria Jim\u00e9nez-Mar\u00edn - SEJ624: International Research of Advertising, Communication and Marketing Mix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gloria Jim\u00e9nez-Mar\u00edn - SEJ624: International Research of Advertising, Communication and Marketing Mix\" \/>\n<meta property=\"og:description\" content=\"Ph.D. Gloria Jim\u00e9nez-Mar\u00edn Catedr\u00e1tica UNIVERSIDAD DE SEVILLA gloria_jiemenez@us.es Ph.D. Gloria Jim\u00e9nez-Mar\u00edn Es la IP del grupo PAIDI SEJ624 \u2013 International Research of Advertising, Communication and Marketing Mix, de la Universidad de Sevilla. Catedr\u00e1tica de Comunicaci\u00f3n Audiovisual y Publicidad en la US, se doctor\u00f3 en el programa Proceso de la Comunicaci\u00f3n y cuenta con dos licenciaturas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/\" \/>\n<meta property=\"og:site_name\" content=\"SEJ624: International Research of Advertising, Communication and Marketing Mix\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T08:50:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/gjm-unl-copia.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/gloria-jimenez-marin\\\/\",\"url\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/gloria-jimenez-marin\\\/\",\"name\":\"Gloria Jim\u00e9nez-Mar\u00edn - SEJ624: International Research of Advertising, Communication and Marketing Mix\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/gloria-jimenez-marin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/gloria-jimenez-marin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/gjm-unl-copia.jpg\",\"datePublished\":\"2025-12-14T18:34:48+00:00\",\"dateModified\":\"2025-12-22T08:50:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/gloria-jimenez-marin\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/gloria-jimenez-marin\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/gloria-jimenez-marin\\\/#primaryimage\",\"url\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/gjm-unl-copia.jpg\",\"contentUrl\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/gjm-unl-copia.jpg\",\"width\":546,\"height\":546},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/gloria-jimenez-marin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gloria Jim\u00e9nez-Mar\u00edn\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/#website\",\"url\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/\",\"name\":\"SEJ624: International Research of Advertising, Communication and Marketing Mix\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/grupo.us.es\\\/iroacamm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gloria Jim\u00e9nez-Mar\u00edn - SEJ624: International Research of Advertising, Communication and Marketing Mix","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/","og_locale":"es_ES","og_type":"article","og_title":"Gloria Jim\u00e9nez-Mar\u00edn - SEJ624: International Research of Advertising, Communication and Marketing Mix","og_description":"Ph.D. Gloria Jim\u00e9nez-Mar\u00edn Catedr\u00e1tica UNIVERSIDAD DE SEVILLA gloria_jiemenez@us.es Ph.D. Gloria Jim\u00e9nez-Mar\u00edn Es la IP del grupo PAIDI SEJ624 \u2013 International Research of Advertising, Communication and Marketing Mix, de la Universidad de Sevilla. Catedr\u00e1tica de Comunicaci\u00f3n Audiovisual y Publicidad en la US, se doctor\u00f3 en el programa Proceso de la Comunicaci\u00f3n y cuenta con dos licenciaturas [&hellip;]","og_url":"https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/","og_site_name":"SEJ624: International Research of Advertising, Communication and Marketing Mix","article_modified_time":"2025-12-22T08:50:43+00:00","og_image":[{"url":"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/gjm-unl-copia.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/","url":"https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/","name":"Gloria Jim\u00e9nez-Mar\u00edn - SEJ624: International Research of Advertising, Communication and Marketing Mix","isPartOf":{"@id":"https:\/\/grupo.us.es\/iroacamm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/#primaryimage"},"image":{"@id":"https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/#primaryimage"},"thumbnailUrl":"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/gjm-unl-copia.jpg","datePublished":"2025-12-14T18:34:48+00:00","dateModified":"2025-12-22T08:50:43+00:00","breadcrumb":{"@id":"https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/#primaryimage","url":"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/gjm-unl-copia.jpg","contentUrl":"https:\/\/grupo.us.es\/iroacamm\/wp-content\/uploads\/2025\/12\/gjm-unl-copia.jpg","width":546,"height":546},{"@type":"BreadcrumbList","@id":"https:\/\/grupo.us.es\/iroacamm\/gloria-jimenez-marin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/grupo.us.es\/iroacamm\/"},{"@type":"ListItem","position":2,"name":"Gloria Jim\u00e9nez-Mar\u00edn"}]},{"@type":"WebSite","@id":"https:\/\/grupo.us.es\/iroacamm\/#website","url":"https:\/\/grupo.us.es\/iroacamm\/","name":"SEJ624: International Research of Advertising, Communication and Marketing Mix","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grupo.us.es\/iroacamm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/pages\/1335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/comments?post=1335"}],"version-history":[{"count":62,"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/pages\/1335\/revisions"}],"predecessor-version":[{"id":1789,"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/pages\/1335\/revisions\/1789"}],"wp:attachment":[{"href":"https:\/\/grupo.us.es\/iroacamm\/wp-json\/wp\/v2\/media?parent=1335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}