{"id":3093,"date":"2019-05-15T11:03:08","date_gmt":"2019-05-15T11:03:08","guid":{"rendered":"http:\/\/grupo.us.es\/compoliticas\/?p=3093"},"modified":"2020-12-15T11:06:58","modified_gmt":"2020-12-15T11:06:58","slug":"las-herramientas-digitales-en-la-comunicacion-social","status":"publish","type":"post","link":"https:\/\/grupo.us.es\/compoliticas\/las-herramientas-digitales-en-la-comunicacion-social\/","title":{"rendered":"Las herramientas digitales en la comunicaci\u00f3n social"},"content":{"rendered":"<div class=\"book-author\">Arroyo Almaraz, Isidoro;&nbsp;Vicente Fern\u00e1ndez, M\u00aa Del Pilar &amp; Calle Mendoza, Samuel (Coords.) (2019).<\/div>\n<div>&nbsp;<\/div>\n<div class=\"book-author\">Madrid: Fragua.<\/div>\n<div>&nbsp;<\/div>\n<div>ISBN: 978-84-7074-846-2.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/www.fragua.es\/producto\/herramientas-digitales-la-comunicacion-social-las\/\">Adquirir libro.<\/a><\/div>\n<p><!--more--><\/p>\n<p>La obra nos presenta la consolidaci\u00f3n y el papel decisivo de las herramientas digitales como motor de la acci\u00f3n social. Partiendo del panorama comunicativo, caracterizado por su complejidad y dinamismo y dominado por el protagonismo de los medios sociales digitales, uno de los grandes retos de la Comunicaci\u00f3n Institucional, de la Publicidad Social y de la comunicaci\u00f3n propia del Tercer Sector es c\u00f3mo generar engagement o conexi\u00f3n emocional con los p\u00fablicos para facilitar la construcci\u00f3n colectiva de un discurso social. Cuatro grandes l\u00edneas de contenidos aglutinan la aproximaci\u00f3n y la comprensi\u00f3n del objeto de estudio de manera rigurosa y concreta: El papel de La universidad en la formaci\u00f3n de comunicadores en Publicidad Social; estrategias de comunicaci\u00f3n institucional en entornos digitales; el papel del prescriptor en la publicidad social. Evoluci\u00f3n y tendencias; la eficacia de la comunicaci\u00f3n de las ONG en la web 2.0 y 3.0.<\/p>\n<p>El investigador Jos\u00e9 Cand\u00f3n Mena contribuy\u00f3 con el cap\u00edtulo \u00abPublicidad social y solidaria a trav\u00e9s de la metodolog\u00eda did\u00e1ctica del aprendizaje de servicio\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arroyo Almaraz, Isidoro;&nbsp;Vicente Fern\u00e1ndez, M\u00aa Del Pilar &amp; Calle Mendoza, Samuel (Coords.) (2019). &nbsp; Madrid: Fragua. &nbsp; ISBN: 978-84-7074-846-2. &nbsp; Adquirir libro.<\/p>\n","protected":false},"author":6,"featured_media":3094,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[233],"class_list":["post-3093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicaciones","tag-comunicacion-desarrollo-y-cambio-social"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/grupo.us.es\/compoliticas\/wp-content\/uploads\/2020\/12\/128-150-397x600.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0lgR-NT","_links":{"self":[{"href":"https:\/\/grupo.us.es\/compoliticas\/wp-json\/wp\/v2\/posts\/3093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupo.us.es\/compoliticas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupo.us.es\/compoliticas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupo.us.es\/compoliticas\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/grupo.us.es\/compoliticas\/wp-json\/wp\/v2\/comments?post=3093"}],"version-history":[{"count":1,"href":"https:\/\/grupo.us.es\/compoliticas\/wp-json\/wp\/v2\/posts\/3093\/revisions"}],"predecessor-version":[{"id":3095,"href":"https:\/\/grupo.us.es\/compoliticas\/wp-json\/wp\/v2\/posts\/3093\/revisions\/3095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grupo.us.es\/compoliticas\/wp-json\/wp\/v2\/media\/3094"}],"wp:attachment":[{"href":"https:\/\/grupo.us.es\/compoliticas\/wp-json\/wp\/v2\/media?parent=3093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupo.us.es\/compoliticas\/wp-json\/wp\/v2\/categories?post=3093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupo.us.es\/compoliticas\/wp-json\/wp\/v2\/tags?post=3093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}