Proyectos de Excelencia de la Junta de Andalucía (From: 30-01-2014 To: 29-01-2017)
Summary:
Although the concept of community of practice was treated and
developed during the 90s, its real boom has come with the emergence
of virtual communities, characterized by making an intensive use of
electronic media as a basic tool for contacting other users and
sharing contributions. This boom is basically due to the new models
of operation in Internet, usually referred as Web 2.0. The current
Web is very different from the one that existed just a decade ago.
The reason is that there has been a turning point where Internet has
gone from a 'top-down' model of creation of information and
interaction to a 'bottom-up' model, thanks to the new Web
applications that give users a more prominent role. Until recently,
Internet was understood as a great repository of information, and
users were merely passive consumers of that information. But now
users have become information generators, grouped into virtual
communities leading to large social networks. The emergence of these
social networks has made Internet a social media able to connect
people and share information and knowledge.
In this context, this proposal aims to go deeper in the analysis of
virtual communities as intellectual capital and knowledge management
tools. For this purpose, the two basic underlying knowledge
management processes according to the theory of Hildreth et al.,
1999 will be considered. The first one is known as cosification,
which means making tangible something abstract. In the case of
virtual communities, it refers to the content generated and shared,
which will be analyzed using semantic analysis techniques. The
second process refers to the participation activity, which can be
studied using social network analysis techniques. For instance,
characteristics such as the topology of the community and its
cohesion can be measured. The identification of key user profiles
necessary for the good development of the community is another
interesting issue related to participation.
Obtained results have important implications for the new business
models of the software industry, which is moving from schemes based
on the generation of new products and collection of licensing fees
to schemes based on new value-added services over free software of
open source software.
Research group SEJ-548, Andalucia Research Programme, University of Seville, Spain
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